Posted: July 11th, 2010 | Author: Gritchelle | Filed under: Graphic Design, Type | Tags: doodles, hand drawn | No Comments »

Inspired by the blog, Daily Drop Cap, I decided to try making my own drop cap. This L was originally drawn on a card for my good friend Lisa.
Posted: February 1st, 2010 | Author: Gritchelle | Filed under: Art, Graphic Design, Printed, School, san francisco | Tags: book, collaborative, diy perfect bound, map, upper haight | No Comments »
I Haight Art was a collaborative project between myself and three other designers: Maria Alvarez, Zhen Tan and Silvia Cassone.

This project was a documentation of the art seen all around the Upper Haight. Creativity is everywhere from the murals, shop galleries, graffiti and the eclectic store fronts and window displays. The book was perfect bound by yours truly. My other responsibilities included art direction, layout and customizing the blog.

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Posted: February 1st, 2010 | Author: Gritchelle | Filed under: Graphic Design, Information Design, Printed, School, posters | Tags: bikes, Eames, Information Design, South by Southwest | No Comments »
I had the awesome opportunity to take Information Design (DAI 523) with Prof. Trogu. If you’re a DAI student, I highly recommend this class. It’s a great introduction to info design. We learned how to gather information (through researching and web scraping), organize the data and the various forms of visualizations. If you’re new to this area of design, check out the site Many Eyes to to get your feet a little wet. Also, if you want to see some really rad examples of info design, check out Good Magazine, Information is Beautiful, and Info Aesthetics.
As you might have remembered, I posted a concept map I did in the beginning of the semester. More has been done since then:



This was the final assignment, which was my favorite (and scale wise, the biggest) project of the entire semester. Aside from the fact that we finally got to design information, I liked the fact that it entailed designing a large poster (34 x 44 in) that can be folded down to 8.5 x 11. I really would have loved to have been able to design more large scale pieces at SF State. Yes it’s a little costly, but I enjoyed (and want more of) the challenge of designing at a larger scale.
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Posted: January 30th, 2010 | Author: Gritchelle | Filed under: Graphic Design, Printed, School, Web Design | Tags: booklet, dai 505, senior project | 2 Comments »
The NOPA Renter’s Resource Guide to Gardening & Landscaping is the result of hours of researching, surveying and interviewing for my senior research and development class. In addition to the final designs, I also wrote all the copy in the booklet and turned in a huge report.

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Posted: January 29th, 2010 | Author: Gritchelle | Filed under: Graphic Design, Information Design, School | Tags: Maps, process book | 1 Comment »
The following are (iPhone) snapshots of a process book and some maps for a project in my advance graphic design class. For this project we were put into teams of three and given a neighborhood in SF to explore. As a team we were to explore the neighborhood and document everything and anything that caught our eyes, ears and even taste buds. Then as individuals, we got to decide on what we wanted to focus on for that particular neighborhood.

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Posted: January 25th, 2010 | Author: Gritchelle | Filed under: Graphic Design, School, logo | Tags: silhouettes | 2 Comments »
Here’s a logo design I did for one of my projects in my advance graphic design class.

Making these silhouettes was tons of fun.

Stay tuned for the rest of the project!
Posted: September 18th, 2009 | Author: Gritchelle | Filed under: Graphic Design | 2 Comments »

Project 1 for DAI 523, Information Design. The assignment was to create a concept map on Information Design, based on a set a of text the class came up with collectively. I tend to do my concept maps by grouping rather than by connecting with lines.
Posted: July 9th, 2009 | Author: Gritchelle | Filed under: Graphic Design, Web Design | No Comments »
I had the incredible opportunity to do graphic design work for my brother-in-law’s new law firm in Southern California. The work includes a logo, business cards, letterhead & envelopes (which are not featured here), brochure and a full website.




Chris & I teamed up on the website; I designed the look and he programmed it. The colors on the screen shot are off, so take a look at the real thing here: CSNLG.com
Posted: July 9th, 2009 | Author: Gritchelle | Filed under: Graphic Design, Web Design, posters | No Comments »
Projects for DAI 425, Typography. For this assignment I had to design a book on a subject related to graphic design.

I chose to do a book on mid-century graphic design, specifically on “modern” style. In addition to designing the book, I printed all the pages myself and bound the book at home. The cover was printed at a local print shop.

We also had to design a poster and webpage that corresponded with the subject matter of the book. I decided to focus on the graphic designer Erik Nitsche and an essay written about him by Steven Heller titled “The Reluctant Modernist”. The idea behind the poster was that the MOMA would feature an exhibition and lecture on Erik Nitsche in conjunction with the book.

The webpage features the Heller essay and Nitsche’s work. You can find the essay on Typotheque and Nitsche’s designs on a Flickr page by Bust Bright.
Unfortunately the webpage I designed is down at the moment, so stay tuned for an update. There’s something wrong with the school’s server or something.
Posted: July 9th, 2009 | Author: Gritchelle | Filed under: Graphic Design, Identity | No Comments »
This is bit of an oldie, but I finally got around to photographing this set that I did last fall for a required Technical & Professional Writing class. The assignment was to produce a marketing kit for a company, the company could be real or made up. Since I wanted to do more identity design for my portfolio, I opted to create a fictional design studio and produce all of the background information as well the actual identity. This project proved to be very difficult but mostly because of the writing aspect. Luckily it’s the design of the kit that’s going in my portfolio and not the writing (even though I did get a good grade overall.)

The Kit

The Folder. Ideally, I would have loved to have the design printed directly on the glossy folder, but since that could not happen, I printed the the design on an 8.5×11 translucent label and place the label on the folder. The matte finish of the label softens the gloss of the folder, giving the folder a bonus texture I had not originally planned for. Yay for happy accidents!

The Letterhead. The kit actually has five more sheets of information, but I didn’t think it was necessary to include it here.

The Business Card. Unfortunately the print didn’t turn out as vibrant as I would have liked it, but you get the idea of the design.